Further to My blog Published regarding the Sale of Amul goods, far over and above the MRP, I received a call from Mr Satish Shelke of their Regional Head office in Mumbai who assured me of Swift action against Himalaya cold drinks. He further informed me that adequate Margins are provided in the MRP to specially take into consideration administrative costs and in particular refrigeration costs, and as per the Government of India Guidelines, not even an single paisa can be charged over and above the MRP under any circumstances whatsover, as this is Gross Collective violation of the Manufacturer/packager and seller "across the counter", and is punishable under law. Mr Shelke can be contacted on telephone number 022-22844220 or could be emailed at mail to: satish@mumbai.amul.coop in case anyone faces the same situation anywhere across India.
I appeal to all, not to succumb to this gross violation of consumer sales and to stand up not only for your Individual rights but also protect the others and specially the illiterate and poor.
Thank you and God Bless