Amul is selling its goods above MRP


Bill from the Seller of Amul Kool Cafe

MRP of Amul Kool Cafe as mentioned on the Can

HIMALAYA COLD DRINK HOUSE, 41,KARIMBHAI MANOR BHULABHAI DESAI ROAD MUMBAI - 400026 TEL:23512684 / C/O 23538563, is selling across its counter Amul "Kool Cafe" manufactured, sold and Distributed by Amul at a price of Rs 22.00 against the published price of Rs. 20.00 and as regulated by the the government of India.

The store refuses to sell the Goods as per the MRP even after being reminded about the same, Enclosed is a Bill of sale as proof of Purchase and violation of the norms It must be noted that both Amul as well as Himalaya Cold drinks are bound to sell Goods adhering to the norms of the Maximum retail price laid down by the Government and are both Liable, Individually as well as collectively for violations of the same This type of violation has to stop immediately and strict remedial actions need to be taken